The key art for the newly announced The Division: Heartland game mentioned that the free-to-play shooter is “a Ubisoft Original” game. That’s the first time we’ve seen that branding from the French publisher, and it’s something we’ll see a lot more of going forward.

A spokesperson for the company told Eurogamer that, moving forward, the “Ubisoft Original” branding will be attached to “all of Ubisoft’s games created in-house by our talented developers.”

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Ubisoft does not currently publish third-party games, so seemingly the “Ubisoft Original” branding will be attached to every game going forward. Whether or not this new designation is a signal that Ubisoft might start publishing other studios’ games remains to be seen.

Continue Reading at GameSpot
Source: Gaming – Game Spot

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